/ Upwise

Designing an engaging retail experience for Spectrum stores.

At a time when capturing and holding consumer attention at retail is increasingly difficult, Mythic knows that the most successful in-store retail presentations, communications and experiences leverage a variety of content to engage the consumer and convert that engagement into the action desired by the brand. With Spectrum launching a mobile service and looking to turn their stores into a retail destination, Mythic has been charged with helping to differentiate the brand from established mobile providers and overcome the perception that Spectrum is only a cable company.

Services
Campaign
Concepting
Art Direction & Design
Video Production
Copywriting
Strategy

Awards

The Result

1M

Downloads in the first four months

500k

Active monthly users

$80

Average saved per month, per user